Panasonic is to launch a new set of smart TVs designed to bring a highly personalized TV viewing experience using voice and face recognition.
The "life+ displays" are set to "redefine what a 21st-century TV should be" by bringing information unique to whoever is sat in front of them.
This is done via a Kinect-style facial recognition system that will populate an 'info bar' at the bottom of the screen for viewers.
Other features include a new my Stream function that should help organize favourite channels better.
Panasonic also made clear that LED TVs are crucial to it's product portfolio. Typically Panasonic has backed plasma technology but is now shifting towards the more popular LED tech.
The company explained that the move wouldn't compromise image quality and that it would be delivering plasma-level picture via LED displays.
The new 'life+' sets will launch in 4K form later in the year. Expect to see both 58- and 65-inch versions of the AX800 series screens as well as an 85-inch model.
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